Our core team was founded around two principles:
We believe in the cause, and we're good at what we do.

Our chief visionary and the original creator of the concept. Bruce is a successful serial entrepreneur who saw a need for a major tech company with giving at its core. So he built it.

Bryn runs our company with her valuable experience in leadership and administration — professionally and academically. She heads our internal affairs in all their forms, most importantly bringing to life Pretty Shell’s mission: to do good. She’s our project-managing, go-getting, in-house President (and writer!) extraordinaire.

Chris is a powerful relationship-builder in the tech industry, and he's got the growth charts to prove it. Now he's here to help take this good thing and spread it to the world.

With over 25 years of experience in leadership and sales, Drew captains the helm of our marketing ship. With an MBA from Pepperdine University and another degree in Computer Science, he’s also the ideal technically-trained, business-minded professional that Pretty Shell needs.

Sam creates goodness—his job is to spread it. He singlehandedly started feeding the homeless in downtown Salt Lake City, which snowballed into Clean Start by Pretty Shell! He heads our humanitarian efforts with the kind of gusto required to change the world.

Dave has spent a successful career guiding major corporate operations, and now he's adding his experience to the Pretty Shell team as a navigator who knows the waters well.